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Search Engine Optimization (SEO): SEO involves optimizing a website to improve its visibility in search engine results pages. This includes keyword research, on-page optimization, link building, and content creation. 2. Social Media Marketing: Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn are used to promote products, engage with customers, and build brand loyalty. 3. Content Marketing: Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This can include blog posts, articles, videos, infographics, and more. 4. Email Marketing: Email marketing involves sending targeted messages to a group of individuals who have expressed interest in a company’s products or services. It is an effective way to nurture leads and build customer relationships. 5. Pay-Per-Click (PPC) Advertising: PPC advertising allows businesses to display ads on search engine results pages and other websites. Advertisers only pay when a user clicks on their ad, making it a cost-effective advertising method. 6. Analytics and Reporting: Digital marketing relies on data analysis to measure the effectiveness of campaigns and make data-driven decisions. Analytics tools provide insights into website traffic, user behavior, conversion rates, and more.

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